Paul A. Trotto, Ph.D.
ptrotto@ben.edu
Phone: 708-214-1246
Degree Level/Concentration: Ph.D. from DePaul University in Psychology
with a concentration in Consumer and Group Behavior
Professional Background:
Dr. Trotto has over 20 years of experience in a
corporate setting in the area of Strategic Planning and Research. He has worked
extensively on strategic issues concerning new product development, lifestyle
segmentation, competitor analysis, customer satisfaction measurement and
communications.
In the area of education, Dr. Trotto has taught for over 10 years on the topics of
Statistics, Marketing and Psychology. Dr. Trotto's
newest academic interest centers on better understanding the negotiating
processes within one's personal and business lives.