School:
College of Business
Department:
Business and Finance
Student Type:
Undergraduate and Adult Accelerated Undergraduate
Program:
Marketing
Faculty:
Jane Crabtree, Ph. D.
David A. Dibblee, M.B.A., C.P.A.
Charles L. Gahala, M.B.A., Ed.D., C.C.E.
Nona Jones, Ph.D.
Jeffrey Madura, M.B.A., C.P.A.
Donald Henschel, M.B.A., C.P.A.
Objectives:
This program and courses are designed to:
1. Evaluate the role of economics and business in the social environment of our culture;
2. Articulate how the functional areas of business interrelate within organizations;
3. Improve skills in communication, analytical thinking and appreciating the human element in organizations; and
4. Develop specific skills applicable to the various aspects of of the functional areas of business.
This program and major are designed to:
1. Prepare you for entry level positions;
2. Enable you to perform effectively in professional and career positions in management; and
3. Prepare you for graduate and professional study in business or management.
All students in this program will receive a thorough grounding in:
1. Economics (the theoretical basis for the discipline);
2. Mathematics and statistics (the tool subjects);
3. The principles pertinent to all of the functional areas of business, accounting, finance, management and marketing, in an integrated manner and with adequate focus on their international aspects; and
4. Marketing strategy involving decisions on markets, product, price, promotion and place of distribution.
The marketing major is designed so that the entire degree is available through day classes.
Requirements - Major:
Marketing majors must complete the University core requirements, which are partially satisfied by one philosophy course in ethics, MATH-S105(3) or MATH-S110(3), and MATH-C115 (3). Majors must also complete CMSC-100(3) or a higher level course.
Majors must complete each of the business core courses with a "C" or better: ACCT-111(3), 112(3); ECON-C101(3), C102(3); FINA-300(3); MKTG-300(3); MGT-150(3), 251(3), C300(3) and 380(3).
Majors must complete with a "C" or better: MKTG-C310(3), 330(3), 360(3), 380(3); and one from among ECON-202(3), ACCT-311(3), FINA-380(3), MKTG-350(3), MGT-333(3), 320(3) or MGT-301(3).
Students in the Second Major Program must complete the ethics, mathematics and computer science requirements of the first paragraph above and all of the requirements of the second and third paragraphs above.
CLEP, life experience, work experience, internships, advance placement and other external credit do not substitute for upper-level (300) courses.
A student who majors in marketing may minor in any of the other business programs; accounting, business and economics, economics, finance, international business and economics, or management and organizational behavior, by completing with a grade of C or better five unique 300 level courses in the program of interest to the student. Students are limited to one minor in these programs.
Requirements - Minor:
A student who majors in any of the other undergraduate business programs -accounting, business and economics, economics, finance, international business and economics, or management and organizational behavior may minor in marketing by completing with a grade of "C" or better five courses (15 semester hours) unique to the marketing program. These courses include MKTG 310(3); MKTG 330(3); MKTG 360(3); MKTG 380(3); and either ECON 202(3); ACCT 311(3); FINA 380(3); MKTG 350(3); MGT 333(3); MGT 320(3); or MGT 301(3). Students are limited to one minor in the accounting, business and economics, economics, finance, international business and economics, management and organizational behavior, and marketing programs.
A student who is majoring in a non-business program may minor in marketing by completing with a grade of "C" or better 21 semester hours, which must include ECON C101(3); C102(3); ACCT 111(3); MKTG 300(3), and at least three unique 300-level courses in marketing. Students are limited to one minor in the accounting, business and economics, economics, finance, international business and economics, management and organizational behavior, and marketing programs.
Major Sheet:
http://www.ben.edu/major_sheets/mkt.pdf (will open in a new window)
The information contained on this page is from the 2005-2006 Undergraduate Catalog and is valid until August 1, 2006.
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