The Importance of Marketing

The field of marketing has changed dramatically in recent years. Businesses are placing a much greater emphasis on digital and integrated marketing in order to remain competitive. The College of Business at Benedictine offers marketing majors digital marketing courses unique to the Chicagoland area. There is a strong demand for employees with social media and analytical skills and with a clear understanding of how important it is for a company to integrate all of its marketing activities to present a unified message to consumers.

What is Marketing?

Marketing involves a whole set of activities and processes leading to the strategic decisions a company makes about the types of products it will offer consumers and how those products will be distributed, promoted, and priced.  Beyond this basic definition, however, marketing is a dynamic field that that is a perfect match for individuals who possess a combination of analytical skills and creativity, offering a broad range of opportunities from mining and analyzing the reams of data companies possess to developing comprehensive integrated marketing communications campaigns.

What Role Does Marketing Play in the Business World?

Given that the ultimate goal of any business is to provide products of services consumers are willing to purchase, marketing plays a critical role in helping to ensure the success of a business.  By identifying customers’ needs, making consumers aware of a company’s offerings, making those offerings available where and when consumers want them, and pricing those offerings at levels consumers are willing to pay, marketing not only focuses on satisfying customers, but also serves to provide direction for the production, accounting, and financial activities of a company.

Why Major in Marketing at Benedictine University?

When you choose the Marketing major at Benedictine, you will receive:

  • Coursework marketing topics, such as digital marketing, integrated web intelligence and analytics, personal selling, promotional strategy/integrated marketing communications, marketing research, consumer behavior, social media, and sports marketing.
  • A thorough understanding of how an organization makes marketing decisions.
  • Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis on math or statistics.
  • Opportunities to participate in the College of Business Internship Program and marketing projects in the Institute for Business Analytics and Visualization.
BBA in Marketing Requirements for Freshman and Transfer Students
Graduation Requirement | Min. Semester Credit Hours 120
     General Education Requirements Refer to major checklist for General Education Requirements.
     Business Core Courses 30  
     Major Specialization Courses 12  
     Major Electives 6  
     Department Cognates 9  
Total Major Requirements 57  


Business Core Courses
(30 semester credit hours)
Course Number Course Title Semester Credit Hours
ACCT 1111 Accounting I 3
ACCT 1112 Accounting II 3
ECON 2101 Macroeconomics 3
ECON 2102 Microeconomics 3
FINA 2300 Managerial Finance 3
MKTG 2300 Marketing 3
MGT 1150 Statistics I 4
MGT 2251
BALT 3301
Statistics II or
Managerial Decision Making Under Uncertainty
MGT 3300 Management (WI) 3
MGT 4380 Strategic Management (WI) 3



Major Specialization Requirements
(12 semester credit hours)
Course Number Course Title Semester Credit Hours
MKTG 3310 Consumer Behavior 3
MKTG 4330 Promotional Strategy 3
MKTG 3360 Marketing Research 3
MKTG 4380 Marketing Strategy 3



Major Electives
(6 sememster credit hours. Two courses from the list below)
Course Number Course Title Semester Credit Hours
COMM 2208 Layout & Design for Publication 3
COMM 2263 Advertising Copywriting 3
GAD 2260 Graphic Design I 3
MKTG 3305 Sports Marketing 3
MKTG 4320 Data & Text Mining 3
MKTG 4333 Personal Selling & Management 3
MKTG 3334 E-commerce 3
MKTG 3345 Introduction to Web Analytics 3
MKTG 3347 Social Media Marketing 3
MKTG 3348 Content Development & Search Engine Optimization 3
MKTG 3349 Search Engine Marketing 3
MKTG 4350 International Marketing 3
MGT 3301 Entrepreneurship 3
MGT 3305 Sports Management 3



Department Cognates
(9 semester credit hours)
Course Number Course Title Semester Credit Hours
BALT 2240 Excel for Mere Mortals 3
MATH 1115 Business Calculus 3
THEO  2252 Business Ethics 3


Major Specific Notes

All majors must submit at least 45 semester credit hours in major courses (with a grade of “C” or better), of which 30 semester credit hours are at the 200 level or above, including 18 semester credit hours at the 300 level plus 9 semester credit hours in cognate courses.

Refer to the checklist and catalog for a complete list of University and College requirements.

Business Analytics
  • BALT 3310: Visualization Techniques and Dashboarding, 3 credits
  • BALT 4320: Data and Text Mining, 3 credits
  • BALT 3330: Database Structures and Queries, 3 credits
  • BALT 4350: Web Intelligence and Analytics, 3 credits
Digital Marketing
  • MKTG 3345: Introduction to Web Analysis, 3 credits
  • MKTG 3347: Social Media Marketing, 3 credits
  • MKTG 3348: Content Development & Search Engine Optimization, 3 credits
  • MKTG 3349: Search Engine Marketing, 3 credits
Operations Management
  • BALT 3325: Lean Six Sigma for Operational Excellence or INTB 3340: Global Logistics, 3 credits
  • BALT 3350: Business Process Management & Modeling, 3 credits
  • MGT 2235: Business Law, 3 credits
  • MGT 4333: Operations Management, 3 credits
Goodwin College of Business
benedictine university
Phone: (630) 829-6018
Benedictine University College of Business - Undergraduate LinkedIn

Darrell Radson Ph.D.

Goodwin Hall, Room 250
5700 College Rd.
Lisle, IL 60532