The Importance of Marketing

The field of marketing has changed dramatically in recent years. Businesses are placing a much greater emphasis on digital and integrated marketing in order to remain competitive. The College of Business at Benedictine offers marketing majors digital marketing courses unique to the Chicagoland area. There is a strong demand for employees with social media and analytical skills and with a clear understanding of how important it is for a company to integrate all of its marketing activities to present a unified message to consumers.

What is Marketing?

Marketing involves a whole set of activities and processes leading to the strategic decisions a company makes about the types of products it will offer consumers and how those products will be distributed, promoted, and priced.  Beyond this basic definition, however, marketing is a dynamic field that that is a perfect match for individuals who possess a combination of analytical skills and creativity, offering a broad range of opportunities from mining and analyzing the reams of data companies possess to developing comprehensive integrated marketing communications campaigns.

What Role Does Marketing Play in the Business World?

Given that the ultimate goal of any business is to provide products of services consumers are willing to purchase, marketing plays a critical role in helping to ensure the success of a business.  By identifying customers’ needs, making consumers aware of a company’s offerings, making those offerings available where and when consumers want them, and pricing those offerings at levels consumers are willing to pay, marketing not only focuses on satisfying customers, but also serves to provide direction for the production, accounting, and financial activities of a company.

Why Major in Marketing at Benedictine University?

When you choose the Marketing major at Benedictine, you will receive:

  • Coursework marketing topics, such as digital marketing, integrated web intelligence and analytics, personal selling, promotional strategy/integrated marketing communications, marketing research, consumer behavior, social media, and sports marketing.
  • A thorough understanding of how an organization makes marketing decisions.
  • Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis on math or statistics.
  • Opportunities to participate in the College of Business Internship Program and marketing projects in the Institute for Business Analytics and Visualization.
BBA in Marketing Requirements for Freshman and Transfer Students
Graduation Requirement | Min. Semester Credit Hours 120
     General Education Requirements Refer to major checklist for General Education Requirements.
     Business Core Courses 30  
     Major Specialization Courses 12  
     Major Electives 6  
     Department Cognates 9  
Total Major Requirements 57  


Business Core Courses
(30 semester credit hours)
Course Number Course Title Semester Credit Hours
ACCT 111 Accounting I 3
ACCT 112 Accounting II 3
ECON 101 Macroeconomics 3
ECON 102 Microeconomics 3
FINA 300 Managerial Finance 3
MKTG 300 Marketing 3
MGT 150 Statistics I 4
MGT 251
BALT 301
Statistics II or
Managerial Decision Making Under Uncertainty
MGT 300 Management (WI) 3
MGT 380 Strategic Management (WI) 3



Major Specialization Requirements
(12 semester credit hours)
Course Number Course Title Semester Credit Hours
MKTG 310 Consumer Behavior 3
MKTG 330 Promotional Strategy 3
MKTG 360 Marketing Research 3
MKTG 380 Marketing Strategy 3



Major Electives
(6 sememster credit hours. Two courses from the list below)
Course Number Course Title Semester Credit Hours
COMM 208 Layout & Design for Publication 3
COMM 263 Advertising Copywriting 3
GAD 260 Graphic Design I 3
MKTG 305 Sports Marketing 3
MKTG 320 Data & Text Mining 3
MKTG 333 Personal Selling & Management 3
MKTG 334 E-commerce 3
MKTG 345 Introduction to Web Analytics 3
MKTG 347 Social Media Marketing 3
MKTG 348 Content Development & Search Engine Optimization 3
MKTG 349 Search Engine Marketing 3
MKTG 350 International Marketing 3
MGT 301 Entrepreneurship 3
MGT 305 Sports Management 3



Department Cognates
(9 semester credit hours)
Course Number Course Title Semester Credit Hours
BALT 240 Excel for Mere Mortals 3
MATH 115 Business Calculus 3
MGT 252 Business Ethics 3


Major Specific Notes

All majors must submit at least 45 semester credit hours in major courses (with a grade of “C” or better), of which 30 semester credit hours are at the 200 level or above, including 18 semester credit hours at the 300 level plus 9 semester credit hours in cognate courses.

Refer to the checklist and catalog for a complete list of University and College requirements.

Business Analytics
  • BALT 310: Visualization Techniques and Dashboarding, 3 credits
  • BALT 320: Data and Text Mining, 3 credits
  • BALT 330: Database Structures and Queries, 3 credits
  • BALT 340: Web Intelligence and Analytics, 3 credits
Digital Marketing
  • MKTG 345: Introduction to Web Analysis, 3 credits
  • MKTG 347: Social Media Marketing, 3 credits
  • MKTG 348: Content Development & Search Engine Optimization, 3 credits
  • MKTG 349: Search Engine Marketing, 3 credits
Operations Management
  • BALT 325: Lean Six Sigma for Operational Excellence or INTB 340: Global Logistics, 3 credits
  • BALT 350: Business Process Management & Modeling, 3 credits
  • MGT 235: Business Law, 3 credits
  • MGT 333: Operations Management, 3 credits
Goodwin College of Business
benedictine university
Phone: (630) 829-6018
Benedictine University College of Business - Undergraduate LinkedIn

Darrell Radson Ph.D.

Goodwin Hall, Room 250
5700 College Rd.
Lisle, IL 60532