Marketing

The Importance of Marketing

The field of marketing has changed dramatically in recent years. Businesses are placing a much greater emphasis on digital and integrated marketing in order to be competitive. The College of Business at Benedictine offers marketing majors digital marketing courses unique to the Chicagoland area. There is a strong demand for employees with social media and analytical skills, as well as a comprehensive understanding of how important it is for marketing activities to be integrated and communicated throughout an organization.

What is Marketing?

Marketing is a dynamic field that involves a combination of analytical skills and requires one to have a creative mind. From managing processes in order to develop consumer audiences to product consumption study, this field is expansive in reach.

What Role Does Marketing Play in the Business World?

Marketing plays a vital role in the business world because it encompasses the strategy behind reaching customers as well as product and service awareness. Marketing is central to the success of businesses.

Why Major in Marketing at Benedictine University?

When you choose the Marketing major at Benedictine, you will receive:

  • Coursework marketing topics, such as digital marketing, integrated web intelligence and analytics, personal sales, promotional marketing, social media, and sports marketing.
  • A thorough understanding of how an organization makes marketing decisions.
  • Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis in math or statistics.
  • Opportunities to participate in the College of Business Internship Program and marketing projects in the Institute for Business Analytics and Visualization.

The BBA in Marketing...

Requirements Summary
General Education Major Requirements
Basic Skills 12 Department core 30
Interdisciplinary Seminars 6 Department cognates 9
Arts & Humanities 15 Major Requirements 12
Natural Sciences 6 Major electives 6
Social Science Satisfied by Major General electives 24
Total Credits 120

General Education Requirements

Refer to the General Education requirements section of the course catalog for specific course requirements.

Department Core Requirements
CourseNumber CourseTitle SemesterCredit Hours
ACCT 111 Accounting I 3
ACCT 112 Accounting II 3
ECON 101 Microeconomics 3
ECON 102 Macroeconomics 3
MGT 150 Statistics I 3
MGT 251 Statistics II 3
FINA 300 Managerial Finance 3
MKTG 300 Marketing 3
MGT 300 Management 3
MGT 380 Strategic Management 3
Department Cognates
CourseNumber CourseTitle SemesterCredit Hours
CMCS 180 & 184 3
MATH 115 Business Calculus 3
MGT 252 or PHIL 245 (recommended) Ethics 3
Major Requirements
Course Number Course Title Semester Credit Hours
MKTG 310 Consumer Behavior 3
MKTG 330 Promotional Strategy 3
MKTG 360 Marketing Research 3
MKTG 380 Marketing Strategy 3
Major Electives

Nine semester credit hours are required in the major or closely related courses. Allowable courses are listed in the table below.

Course Number Course Title Semester Credit Hours
BALT 340 Web Intelligence & Analytics 3
COMM 208 Layout & Design for Publications 3
COMM 263 Advertising Copywriting 3
GAD 260 Graphic Design 3
MGT 301 Entrepreneurship 3
MGT305 Introduction to Sports Culture in America 3
MKTG 305 Sports marketing 3
MKTG 320 Data & Text Mining 3
MKTG 333 Personal Selling & Sales Management 3
MKTG 334 E-Commerce 3
MKTG 345 Introduction to Web Analytics 3
MKTG 347 Social Media Marketing 3
MKTG 348 Content Development & Search Engine Optimization 3
MKTG 349 Search Engine Marketing 3
MKTG 350 International Marketing 3
College Requirements

All majors must submit at least 45 semester credit hours in major courses (with a grade of “C” or better), of which 30 semester credit hours are at the 200 level or above, including 18 semester credit hours at the 300 level plus 9 semester credit hours in cognate courses.

Refer to the checklist and catalog for a complete list of University and College requirements.

Business Analytics
  • BALT 310: Visualization Techniques and Dashboarding, 3 credits
  • BALT 320: Data and Text Mining, 3 credits
  • BALT 330: Database Structures and Queries, 3 credits
  • BALT 340: Web Intelligence and Analytics, 3 credits
Visualization Techniques
  • BALT 315: Advanced Visualization Techniques, 3 credits
  • BALT 318: Infographics for Business, 3 credits
  • BALT 370: Introduction to GIS for Business Analysis, 3 credits
  • GAD 260: Graphic Design I, 3 credits
Personal Financial Planning
  • FINA 220: Personal Financial Planning, 3 credits
  • ACCT 312: Federation Taxation, 3 credits
  • FINA 320: Investments, 3 credits
  • MGT 235: Business Law, 3 credits
Digital Marketing
  • MKTG 345: Introduction to Web Analysis, 3 credits
  • MKTG 347: Social Media Marketing, 3 credits
  • MKTG 348: Content Development & Search Engine Optimization, 3 credits
  • MKTG 349: Search Engine Marketing, 3 credits
Integrated Marketing Communications
  • MKTG 330: Promotional Strategy, 3 credits
  • MKTG 333: Personal Selling & Sales Management, 3 credits
  • MKTG 334: Ecommerce, 3 credits
  • GAD 260: Graphic Design I or COMM 263: Advertising Copy-writing, 3 credits
Sports Marketing
  • MGT 305: Introduction to Sports Culture in America, 3 credits
  • MKTG 305: Sports Marketing, 3 credits
  • Two courses from: MKTG 297 or 330 or INTB 371, 6 credits
Managing Human Resources
  • MGT 330: Human Resource Management, 3 credits
  • MGT 334: Training and Development, 3 credits
  • MGT 335: Compensation and Performance Management, 3 credits
  • MGT 235: Business Law or MGT 320: Organizational Behavior or MGT 303: Labor Relations, 3 credits
Operations Management
  • BALT 350: Business Process Management & Modeling, 3 credits
  • INTB 340: Global Logistics, 3 credits
  • MGT 235: Business Law, 3 credits
  • MGT 333: Operations Management, 3 credits
Sports Management
  • MGT 305: Introduction to Sports Culture in America, 3 credits
  • MKTG 305: Sports Marketing, 3 credits
  • Two from: MGT 235 or 297 or 301, 3 credits
College of Business
 benedictine university

Sandra L. Gill, Ph.D., C.C.S., Dean
Dawn Smith, Assistant to the Dean
Phone: (630) 829-6206
Fax: (630) 829-6226
E-mail: dssmith@ben.edu

Goodwin Hall, Room 250
5700 College Road
Lisle, IL 60532
8:30 a.m. - 5:00 p.m.