Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Benedictine University brand.
Our color palette helps people identify us at a glance. The way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our communications. ASE color palette files for use with graphic design software are available upon request.
The primary palette, made up of our main University colors, should be present in all communications. Consult the chart and examples below to guide use of these colors.
Our secondary palette complements the primary palette and creates flexibility so that communications can shift for various needs. These colors are always used at 100% tint. Consult the chart and examples below to guide the use of the secondary palette.
When using the BenU color palette, it is important to maintain a sense of hierarchy, balance and harmony. Our color system is extremely flexible, but some restraint is necessary. Unique and exciting color schemes can be created by adding as few as two or three colors to the primary palette.
The following pages draw from the entire palette to show how color combinations can be developed successfully. Each is different, but they all retain the character and emotion of the BenU brand. Review the horizontal banding as a guide to the ratios of each color that a piece might use to achieve the desired feel. This is not meant to be a precise mathematical system, but is intended to give an idea of relative use. It’s also important to note that the primary colors play a role in each example, even if it’s a minimal one.