BenU football player framed by banner

Color

Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Benedictine University brand.

Color Overview

Our color palette helps people identify us at a glance. The way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our communications. ASE color palette files for use with graphic design software are available upon request.

Primary Color Palette

The primary palette, made up of our main University colors, should be present in all communications. Consult the chart and examples below to guide use of these colors.


Primary BenU color palette of red, black, and white

Secondary Color Palette

Our secondary palette complements the primary palette and creates flexibility so that communications can shift for various needs. These colors are always used at 100% tint. Consult the chart and examples below to guide the use of the secondary palette.


Secondary color palette of complementary accent colors

Using Color

When using the BenU color palette, it is important to maintain a sense of hierarchy, balance and harmony. Our color system is extremely flexible, but some restraint is necessary. Unique and exciting color schemes can be created by adding as few as two or three colors to the primary palette.

The following pages draw from the entire palette to show how color combinations can be developed successfully. Each is different, but they all retain the character and emotion of the BenU brand. Review the horizontal banding as a guide to the ratios of each color that a piece might use to achieve the desired feel. This is not meant to be a precise mathematical system, but is intended to give an idea of relative use. It’s also important to note that the primary colors play a role in each example, even if it’s a minimal one.


Color mood chart

Example 1


Color palette example with light blue and white dominant and red and black used for accents

Example 2


Color palette example with equal split between red, brown, and beige

Example 3

Example color palette using majority secondary colors with primary accents

Example 4

Example color palette divided equally between primary and secondary palettes, with majority red and white and broad variety of secondary accent colors