The Benedictine University brand has a variety of graphic tools that create a unique, recognizable look. These elements can be dialed up or down individually to heighten visual interest and enhance our storytelling.
Our brand has a number of graphic tools that work together to differentiate us from our peers and create a distinctive look. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.
The photographs used in this section are for demonstration only and may not be approved or
owned by the University.
Lines are an elementary graphic treatment, but by applying them deliberately, we can elevate a single design or family of communications. Be thoughtful about the use of lines by establishing a common weight throughout an entire piece of collateral.
The banner shape element, drawn from our master brand logo, is always used as is shown here.
Use any color from the color palette when using the banner element. Use the color at full tint. Do not add any other stylistic modifications such as drop shadows.
To maintain the object’s proportions as it scales, hold down the “Shift” key as you drag the cursor diagonally.
Never rotate the banner.
This element may also be used as a container for photography or typography.
The banner may also be used as a framing device, to highlight an individual within a photo.
Our pattern element reflects our Catholic and Benedictine tradition; it works well particularly with alumni materials. Incorporate this element as a background texture, always using the provided pattern files.
The pattern can be set over a white or colored background. The pattern color can also be altered in Illustrator, but the effect should always be subtle. Look to these examples as a starting point.