Students framed in the BenU banner

Visual Identity

Because our identity represents the University at the very highest level, it’s vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.

To maintain this consistency, the guidelines in this section should be followed.

Our Name

A single, unified identity and language has great benefits for our University. More specifically, the development of a common nomenclature and hierarchy will help us deliver the brand clearly and compellingly.

In copy, our full name, “Benedictine University”, should always be used for the first reference. In all subsequent references, BenU is appropriate.

NOTE: THERE ARE NO OTHER APPROVED NAMES FOR THE UNIVERSITY.

Formal Academic Name

Benedictine University

Pronunciation

‘BEN-UH-DIK-TIN’

Informal Academic Name

BenU

Master Brand Logo

Primary Lockup

The Benedictine University primary lockup, used for most applications, contains two elements: the wordmark and the banner. They should never be separated or altered, but always used as shown in this section of the guidelines. Never typeset the University name instead of using the official logo.

Diagram of primary lockup showing banner and wordmark sections

The Banner

Represents banners from our past and current seal

The Cross

Reflects the cross from the Saint Benedict Medal

The Circles

Represent the C, S, P, and B from the Saint Benedict Medal, which stand for Crux Sancti Patris Benedicti, “The Cross of our Holy Father Benedict”


When to Use the Master Brand Logo

If the communications piece is going to external audiences and coming from the University as a whole, then use the master brand logo on the front. If the communications piece is going to external audiences but coming from a branch of the University (like Lisle, Mesa or Springfield), then use a campus-specific logo on the front.

Download Logo Files

File downloads are provided as ZIP compressed folders containing the logo files. To open a ZIP folder, right-click on the folder and select Extract All, then click Extract. EPS files can only be opened in graphic design software such as Adobe Illustrator. Provide EPS files to vendors who request a vector file, or direct them to this page.

Master Brand Logo

Vertical and Horizontal Lockups

The vertical and horizontal lockups are designed for special applications. They should never replace the primary lockup, but should only be used when space restrictions require them.

Vertical Lockup


Master brand vertical lockup

Horizontal Lockup

Master brand horizontal lockup

Request an Alternate Master Brand Lockup

Color

The primary logo should appear only in the versions shown here.

Two-Color

The two-color version of the logo, which appears in the primary BenU colors, is used in most situations. If printing restrictions are an issue, one of the one-color versions can be used. When placing on black or another dark background color, use the two-color version with a white fill behind the banner.

Master brand lockup in two-color on white

Download Logo Files

File downloads are provided as ZIP compressed folders containing the logo files. To open a ZIP folder, right-click on the folder and select Extract All, then click Extract. EPS files can only be opened in graphic design software such as Adobe Illustrator. Provide EPS files to vendors who request a vector file, or direct them to this page.

Master brand lockup in two-color on black

Download Logo Files

File downloads are provided as ZIP compressed folders containing the logo files. To open a ZIP folder, right-click on the folder and select Extract All, then click Extract. EPS files can only be opened in graphic design software such as Adobe Illustrator. Provide EPS files to vendors who request a vector file, or direct them to this page.

One-Color

These versions of the logo should be used only if printing restrictions require it.

Download Logo Files

File downloads are provided as ZIP compressed folders containing the logo files. To open a ZIP folder, right-click on the folder and select Extract All, then click Extract. EPS files can only be opened in graphic design software such as Adobe Illustrator. Provide EPS files to vendors who request a vector file, or direct them to this page.

EPS
JPEG
PNG

Master brand lockup one-color examples in red, black and white

Logo Over Photography

When placing the logo over photos, there are two things to consider. If the photo is dark, use the reversed-out one-color version of the logo. If the photo is bright with a large light area, then use the two-color version.

Examples of master brand lockup over photos in white and in two-color

Placement

Follow these placement rules when using the logo.

Email Example

With emails, use the logo on the header element and sign-off. Do not typeset the University name. Do not use more than two logos on a communications piece.

Master brand lockup placement examples for branded marketing email

Website Example

On the web, use the logo in the header and footer. Do not typeset the University name. Do not use more than two logos on a communications piece.

Header


Website header master brand lockup example

Footer


Website footer master brand lockup example

To learn about when to use the master brand logo versus the brand extension, clarifier or sub-brands, see the brand architecture section.

Size and Clear Space

Using the logo consistently is critical to our brand’s integrity. Following these simple rules will ensure a clear and compelling visual brand across all of our communications.

Logo Size

Whenever possible, use the logo at its preferred size (1.25 inches) for all applications. Never reproduce the logo at widths smaller than 1 inch or 72 pixels. (If it’s absolutely necessary to print it smaller than 1 inch, the logo is still legible at 0.75 inches.) There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.



Diagram showing minimum size of master brand lockup

Clear Space

We need to ensure that clear space is maintained around the logo. That way, it’s always legible and has room to breathe. Photos, text and graphic elements must follow this guideline. Use the upper section of the banner as shown to gauge the clearance around all four sides of the lockup.

Diagram showing required master brand lockup clear space

Unacceptable Uses

Here are a few examples of practices to avoid.

Do not rearrange the logo elements.


Example of inappropriate logo use with banner moved to right side

Do not use drop shadows with the logo.


Example of inappropriate logo use with drop shadow

Do not stretch or compress the logo.


Example of inappropriate logo use with logo stretched out of proportion

Do not change the font or recreate the logo for any reason.

Example of inappropriate logo use with logo recreated with incorrect fonts

Do not add an outline or stroke to any part of the logo.


Example of incorrect logo use with banner with a white outline around the banner when on a dark background

Never use the banner alone without the wordmark.


Example of incorrect logo use with banner with cross from logo without accompanying wordmark

Master Brand Logo and the “B” Spirit Mark

Use these rules when working with the master brand logo and the “B” spirit mark on internal communications pieces only. We define “internal communications” by our internal audiences: the campus community, current students, alumni and friends. We never use the “B” spirit mark on pieces for external audiences (Athletics is the only exception).

Master Brand Logo

The master brand logo is the primary mark and must be present on all University communications.

 

Master brand lockup in two-color on white



The “B” Spirit Mark

The “B” spirit mark should be used as a secondary brand element. It should never replace the master brand mark. Instead it should be used on internal materials only (that is, communications for our campus community, current students, alumni and friends) in conjunction with the master brand logo.


Benedictine University

Request “B” Spirit Mark Files


Exception to the Rule

Our cross is sacred and it should be treated as such. When it seems inappropriate to use the master brand logo on a tactic, such as on a campus floor mat, then the “B” spirit mark may be used.

Examples

Banners on campus, notebooks and alumni pieces.

Campus Banner Example


Example showing master brand logo and spirit mark use on campus banners

Notebook Example

Example of master brand logo and spirit mark use on promotional notebook

Alumni Example

Example showing master brand logo and spirit mark use on promotional postcard


University Seal

The University seal is a symbol of authenticity. It should not be used for brand communications in the way a logo is used. Instead, the seal should only appear on official documents from the highest level of the University (such as diplomas and the Office of the President).

  • The University seal must only be used in communications from the Office of the President, the campus police department and official University awards and recognition such as diplomas.
  • The seal should not be used behind text or incorporated into any other logotype or graphic treatment.
  • The seal should not be altered in anyway. For unacceptable uses, see the examples under the master brand logo above.
  • For most applications, the seal should not be manually scaled. There are art files designated for applications at 1 inch, 1.5 inches, 2 inches, 2.5 inches and 3 inches. This will ensure maximum legibility at each size. For sizes larger than 3 inches, the seal may be manually increased.
  • The seal may be blind-embossed or foil-stamped. It may also be printed in metallic inks such as silver, gold or copper. Most often, the seal should appear in black, white or Benedictine University Red. It may not appear in white at sizes smaller than 1.5 inches.
  • The seal should never appear at sizes smaller than 1 inch.

Diagram showing University seal sizes and colors