Photography is a compelling tool for portraying the diverse and dynamic nature of our community. Our photography captures the Benedictine experience and connects with people in ways that words can’t.
Photography plays an important role in our communications because it visually tells our story.
The images should highlight faculty, students and the community, both in the classroom and
Portrait photos should have an authenticity that comes from real emotion. The photos below
are stock images are not owned by BenU, but the style is what we should work toward. Our
portraiture can range from lighthearted and warm to more serious and academic. It’s important
to maintain a balance of these moods in communications.
Our slice-of-life images document peer-to-peer collaborations and interactions between
faculty and students. Balance these group shots with photos of individuals who are engaged in
their activity or area of study. These images should feel candid, natural and in the moment,
never posed or generic. The subject should not typically be looking directly at the camera.
Representing people in their natural, everyday environments is important. Depictions of
students in a classroom or working environment should feel intimate and authentic. Natural light
should be used whenever possible. Outside the classroom, it’s important to show people in an
energetic setting, whether that’s on campus or abroad.
By portraying our campuses authentically, our readers can better imagine themselves
experiencing our people, places and way of life. When possible, images should include the sky
and rich foliage, highlighted by natural light. Campus images should convey an appropriate level
of energy and movement, and should feel genuine to the on-campus experience.
Use duotone and light leak effects to help portray our driven and welcoming environment. Duotone work best with portraiture. Try to use portraits with a simple background, like a wall or studio backdrop. Light leak photography works best when using natural light to leak through the photo. The photos below are stock images and are not owned by BenU, but the style is what we should work toward.
Carefully crop images to focus on the subject and communicate with the audience more effectively.
Follow these steps to create duotone images.
Text and graphic elements should never be placed over faces. Always make sure that the text is legible over a photo.
In photography, light leaks are created when light seeps in through the cracks in a camera’s body or lens. Normally this is an unwanted effect, but when it’s used deliberately, it can add character to photographs. Use this technique to lighten an image and give it a bright, warm feeling.
To simulate light leaks, follow the steps shown here. The technique can range from strong and obvious to light and subtle, but it should never obscure important subject matter.
Purchase a light leak from a stock website.
Choose an image from our photo library.
In Photoshop or InDesign, place the light leak over the photo and set it to Screen in the Effects Palette. Add a gradient feather to the light leak to add more contrast. Then adjust the settings until the desired effect is reached.