Style Guides

Acronyms for Academic Programs

University style guidelines require academic program names be spelled out. Please ensure all references to academic programs in messages and on the web accurately reflect University style. Below are the appropriate University style naming conventions for academic programs.

Either of the following are appropriate for the associate and bachelor's degree program names:

  • Associate of Arts in Business Administration or A.A. in Business Administration
    [discontinue using A.A.B.A.]
  • Bachelor of Arts in Management or B.A. in Management
    [discontinue using B.A.M.]
  • Bachelor of Arts in Organizational Leadership or B.A. in Organizational Leadership
    [discontinue using B.A.O.L.]
  • Bachelor of Science in Nursing or B.S.N.
  • Bachelor of Science in Chemistry or B.S. in Chemistry
    [discontinue using B.S.C.]
  • Bachelor of Business Administration in Accounting or B.B.A. in Accounting
    [discontinue using B.B.A.A.]

Either of the following are appropriate for the M.S. program names:

  • Master of Science in Accountancy or M.S. in Accountancy
    [discontinue using M.S.A.]
  • Master of Science in Clinical Exercise Physiology or M.S. in Clinical Exercise Physiology
    [discontinue using MSCEP]
  • Master of Science in Clinical Psychology or M.S. in Clinical Psychology
    [discontinue using MSCP]
  • Master of Science in Leadership or M.S. in Leadership
    [discontinue using MSL]
  • Master of Science in Management Information Systems or M.S. in Management Information Systems
    [discontinue using MSMIS]
  • Master of Science in Management and Organizational Behavior or M.S. in Management and Organizational Behavior
    [discontinue using MSMOB]
  • Master of Science in Science Content and Process or M.S. in Science Content and Process
    [discontinue using MSSCP]
  • Master of Science in Nutrition and Wellness or M.S. in Nutrition and Wellness
    [discontinue using MSNW]

For the other programs:

  • Master of Business Administration or M.B.A.
  • Master of Public Health or M.P.H.
  • Master of Science in Nursing or M.S.N.
  • Master of Education or M.Ed.
  • Master of Arts in Education or M.A.Ed.

Either of the following are appropriate for the doctoral degree program names:

  • Doctor of Philosophy or Ph.D. in Organization Development
    [discontinue using Ph.D.O.D. or PHDOD]
  • Doctor of Philosophy or Ph.D. in Values-Driven Leadership
    [discontinue using Ph.D.V.D.L. or PHDVDL]
  • Doctor of Business Administration or D.B.A. in Values-Driven Leadership
    [discontinue using D.B.A.V.D.L. or PHDVDL]
  • Doctor of Education or Ed.D. in Higher Education and Organizational Change
    [discontinue Ed.D.H.E.O.C. or EDDHEOC]
Benedictine Logos

The Logo is the chief asset of the Benedictine University brand. It should be used prominently on all core level communications.

Technical specifications:

  • The logo may appear horizontally but in no other configuration.
  • The University logo may not be altered in any way except to increase or reduce its size proportionally.
  • It may not be recreated using different typefaces.
  • It may not be embellished.
  • The components of the logo may not be separated.
  • The logo may not appear in colors or combinations of colors other than black, white and Benedictine University Red (PMS 200).
  • The University logo may not be used as a subordinate part of another lock-up, logo or graphic treatment.
  • Allow substantial clear space around the University logo to ensure its importance. The width of one “B” around all sides of the University logo is the minimum amount of clear space required.
  • The minimum size for the horizontal version of the University logo is 1.25" wide. For the vertical version, the minimum size is 1" wide. The logo may not appear smaller than these minimum sizes.

Horizontal Logo no tag black

Horizontal Logo no tag black 1

Horizontal Logo no tag red

Vertical Logo no tag black-red

Vertical Logo no tag black

Color Palette

The master palette for Benedictine University has been developed to create a system of color that aligns with and projects key characteristics of the University’s brand personality while being highly functional and flexible for the differentiation of its sub-brands.

Technical specifications:
  • PMS 200 is the cornerstone of the University master palette and should be present in all core and sub-brand applications.
  • Core brand communications should rely heavily on the use of PMS 200 and black — other colors from the master palette may be used for accent purposes.
  • Each sub-brand should select a micro-palette from the master that includes PMS 200 as a common accent color.
  • Satellite brands and independent initiatives may use any combination of colors from the University master palette but are also encouraged to develop and utilize proprietary palettes.
Note: CMYK, RGB and html hex colors are subject to change as we test approximations of the official Pantone Colors.
Benedictine University Red
PMS 200
C11 M100 Y70 K2
R235 G28 B36
HTML: #cc3333
PMS 228
C0 M100 Y4 K41
R156 G0 B89
HTML: #9C0059
PMS 526
C76 M100 Y7 K0
R101 G45 B137
HTML: #652D89
PMS 1595
C0 M59 Y100 K5
R232 G125 B30
PMS 357
C80 M0 Y100 K56
R0 G99 B37
HTML: #006325
PMS 540
C100 M55 Y0 K55
R0 G55 B103
HTML: #003767
PMS 123
C0 M24 Y94 K0
R255 G196 B37
PMS 390
C22 M0 Y100 K8
R193 G205 B35
PMS 299
C85 M19 Y0 K0
R0 G157 B220
PMS 4525
C0 M7 Y39 K17
R218 G199 B146
PMS Cool Gray 5
C25 M19 Y19 K0
R190 G192 B194
PMS Cool Gray 10
C0 M2 Y0 K60
R128 G127 B131
HTML: #807F83
C0 M0 Y0 K0
R255 G255 B255
C0 M0 Y0 K100
R30 G30 B30

Photo Standards

PhotoStandards_flier-1Things to consider when taking pictures at events.

  • Use a shallow depth of field to blur the background and showcase a focal point.
  • Keep an uncluttered background to direct the viewers to where you what them to focus.
  • Use depth of field to bring attention to intimate moments (this can happen in the foreground, middle or background).
  • Show diversity authentically, making sure the composition doesn’t appear overly staged.
  • Capture subjects while they are academically and socially engaged.
  • “Style the shot” by keeping hair and clothes tidy, but be careful not to over prop.
  • Try to use natural light.
  • Use interesting or creative angles and juxtaposition of items, buildings, etc.
  • Keep in mind that subjects don’t always have to look at the camera.
  • Be mindful of the photo’s end use – will type be superimposed or will the photo bleed off the page?
  • Capture people’s faces instead of people’s backs.
  • Have a good mix of informal pictures and staged photos in most cases.
  • Be aware of what clothing says. Is it deemed appropriate?
  • Be aware of perspective, so the ‘context’ of the event is captured. (Example, capture the speaker talking to the audience as apposed to just the speaker at the podium.)

Recommendations for providing electronic photos for print usage.

  • Finished electronic size must be 300 dpi/750 kb or larger.
  • Electronic photo size must be 4” x 6” or larger.
  • Electronic files to be provided in .jpeg or .tiff formats.
Writing Style Guide 

Click here to view the style guide.


Flyer Templates

General Academic

Open Book


Piggy Grads

Stacked Books

Graduation Caps

Red Graduation caps

Color Pencils

Graduation Caps


Yellow Pig

College of Business


COB Ribbon Shell



COB B Shell #1




Color Music Notes

Linedrawn Party

Blue Music #1

Green Microphone


Blue Music #2

Keyboard and Trumpets 


Blue Music #3

Cheer - Enrollment     






 Coffee Shell

Ice Cream

Red Line Drawing Bottom


 Dinner Plate

PB & J


Gray Bottom 


Silver Utensils

Silver Platter


BenU Plain  B  BenU Ribbon 

New Years 

Spring lily

July stars

Halloween pumpkin

Gingerbread Man


White lily


Fall pumpkin


Easter eggs 


Halloween bats


Blue Star


Business Orange #1 


Business Orange #2 

Students Walking

Business Orange #3 

Virtual Meeting

Bible   Cross #1  Cross #2
 Praying Rosary
Carbon Rings   DNA Globe 
 Molecules Science
Bowling   Multi Sports  Ping Pong

Powerpoint Templates



General BenU






Email Signature

Email Signature


Marketing and Communications

Jody Conidi
Project Coordinator
(630) 829-6068

Naperville Operational Center
8:30 a.m.-5:00 p.m.