School:
College of Business
Department:
Undergraduate Business
Student Type:
Undergraduate and Adult Accelerated Undergraduate
Program:
Marketing
Faculty:
Jane Crabtree, Ph. D.
Charles L. Gahala, M.B.A., Ed.D., C.C.E.
Nona Jones, Ph.D.
Jeffrey Madura, M.B.A., C.P.A.
Donald Henschel, M.B.A., C.P.A.
Vicki Jobst, M.B.A., C.P.A.
Objectives:
This program and courses are designed to:
1. Evaluate the role of economics and business in the social environment of our culture;
2. Articulate how the functional areas of business interrelate within organizations;
3. Improve skills in communication, analytical thinking and appreciating the human element in organizations; and
4. Develop specific skills applicable to the various aspects of the functional areas of business.
This program and major are designed to:
1. Prepare you for entry level positions;
2. Enable you to perform effectively in professional and career positions in management; and
3. Prepare you for graduate and professional study in business or management.
All students in this program will receive a thorough grounding in:
1. Economics (the theoretical basis for the discipline);
2. Mathematics and statistics (the tool subjects);
3. The principles pertinent to all of the functional areas of business, accounting, finance, management and marketing, in an integrated manner and with adequate focus on their international aspects; and
4. Marketing strategy involving decisions on markets, product, price, promotion and place of distribution.
The marketing major is designed so that the entire degree is available through day classes.
Requirements - Major:
Marketing majors must complete the University core requirements, which are partially satisfied by MGT 252 Business Ethics (which also counts as religion core) or one core approved philosophy course in ethics, MATH-S105(3) or MATH-S110(3), and MATH-C115 (3). All business majors must complete CMSC-180 and either CMSC-181 or 183, depending upon the student's background. CMSC-181 should be taken by students who believe they already have a background in the Office Suite. CMSC-183 is recommended for those students who need to develop skills using the Office Suite. ACCT 310 may be substituted for CIS/CMSC 180, 181/183, with advisor approval.
Majors must complete each of the business core courses with a "C" or better: ACCT-111(3), 112(3); ECON-C101(3), C102(3); FINA-300(3); MKTG-300(3); MGT-150(3), 251(3), and C300(3).
Majors must complete with a "C" or better: MKTG-C310(3), 330(3), 360(3), 380(3); and two from among ECON-202(3), ACCT-311(3), FINA-380(3), MKTG-305(3), 350(3), MGT-301(3), 305(3), 320(3), 333(3) COMM-208(3)or 263 (3).
Students in the Second Major Program that is housed outside of the department must complete the ethics, mathematics and computer science requirements of the first paragraph above and all of the requirements of the second and third paragraphs above.
CLEP, life experience, work experience, internships, advance placement and other external credit do not substitute for upper-level (300) courses.
Marketing majors who elect to earn a second major in the undergraduate business department must complete the unique specialization courses for the second business major. Specialization courses may only be used for satisfying the requirements for one business major.
Requirements - Minor:
Only courses in which a student has received a "C" or better may be applied to the minor. Students are limited to one minor in accounting, business and economics, economics, finance, international business and economics, management and organizational behavior or marketing. Students (except BAM students) seeking a minor in marketing must complete with a grade of "C" or better 21 semester hours, which must include ECON C101(3); C102(3); ACCT 111(3); MKTG 300(3), and at least three unique 300-level courses in marketing. A BAM student seeking a minor in Marketing must complete with a grade of "C" or better the following courses and their prerequisites: MKTG-305, MKTG-310, MKTG-330, MKTG-350, MKTG-360 and MKTG-380. A student who majors in marketing may not earn a minor in the undergraduate business department.
Sports Marketing Minor: intended for traditional, undergraduate students who are in a major outside of the UBD. This program provides an opportunity for non-business majors to gain a focus upon the opportunities and to hone the skills essential to the sports marketing field. Requirements: Seven courses; 21 semester hours to be completed as follows: MKTG 305, 330, INTB 385, MGT 235, 305, 300 and MKTG 300.
Requirements - Concentration:
Concentrations in either Sports Management or Sports Marketing are available in combination with this major. Requirements listed below must be completed with a "C" or higher.
SPORTS MANAGEMENT CONCENTRATION: MGT-305, MKTG-305 and two or three courses from MGT-235, 297, 301.
SPORTS MARKETING CONCENTRATION: MKTG-305, MGT-305 and two courses from MKTG-297, 330, INTB-385.
Only students who major in accounting, business and economics, finance, marketing or management and organizational behavior may complete the concentration.
Major Sheet:
http://www.ben.edu/major_sheets/marketing.pdf (will open in a new window)
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