Click here to view all of the 2017 Alumni Achievement Award recipients.
Yvonne E. McNair
Yvonne McNair is a highly creative, certified and Emmy-nominated event producer and entertainment marketing professional. She is the president of Events and Entertainment and partner of Captivate Marketing Group. McNair has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities that increase revenue and growth.
McNair has a wealth of brand management expertise with entertainment, corporate and nonprofit clients. Her career includes creating innovative marketing campaigns and event management for top brands and numerous media and entertainment companies including BET, ESSENCE, VH1, NBC and MTV.
McNair spent several years working with Prince and his protégé, Liv Warfield. She was responsible for the Prince residency secret shows at City Winery in New York. In 2013, the shows were named as the 39th reason to love New York in New York magazine. She was also responsible for Prince’s record-breaking performance at the ESSENCE Festival in 2014, along with turning the Super Dome purple to commemorate the 30th anniversary of Purple Rain. Most recently, McNair produced a star-studded tribute to Prince at the ESSENCE Music Festival.
In 2010, Black Enterprise/WVON recognized her as one of the elite “40 Game Changers.” McNair was also recognized by BizBash as a 2011 finalist for Social Event Planner of the Year and in 2012 as Event Producer of the Year. In 2013, McNair was nominated for an Emmy as a producer for a historical documentary she created.
McNair currently resides in New York City and is a member of International Special Events Society, Women in Music and The Recording Academy. A certified special events producer, she earned a Bachelor of Business Administration in Management and a Master of Business Administration at Benedictine University.