Institute for
Business Analytics
and Visualization (IBAV)

Potential Projects

Prospective company projects can cover a wide or narrow scope of challenges that businesses face in today’s competitive marketplace. Projects can focus on exploration, implementation or both.

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Marketing

Digital Marketing Plan

  • Social media selection
  • Monitoring of brand-building efforts through social media (using social listening software)
  • Products and services rating analysis
  • Buzz marketing of new products and services

Marketing Strategy/Plan

Depending on the needs of the client, IBAV project teams can develop a marketing strategy or plan that includes the following components:

  • Analysis of the current market situation
  • Crafting of a Positioning Statement to distinguish the client’s offering from those of competitors
  • Description of target markets, including those not currently being pursued
  • Recommendations for new products or services or for improving existing ones
  • Recommendations for promoting, distributing and pricing the recommended products or services
  • Detailed plans for implementing recommendations, including sample promotional materials

Integrated Marketing Communications (IMC) Plan/Promotional Strategy

  • Development of a Positioning Statement (for specific product/service or for the company
  • Creation of taglines
  • Development of creative brief
  • Design and/or production of sample promotional materials, including brochures, print advertisements, storyboards for television advertisements, scripts for radio advertisements, digital advertising, mobile apps, email marketing and other materials based on the needs of the client
  • Recommendations for consumer or trade promotions
  • Identification of sponsorship programs best suited for the client
  • Creation or re-design of website
  • Creation or re-design of Facebook and/or Twitter pages
  • Recommendations for alternative marketing tactics (e.g., guerrilla marketing, in-store marketing, etc.)
  • Plans for implementing the IMC campaign or promotional plan

Marketing Research

  • Secondary research
  • Questionnaire design
  • Target market and segmentation analysis
  • Competitive analysis
  • Focus groups
  • Surveys (using personal, telephone, mail or online interviews)
  • Product-innovation research
  • Consumer-needs research
  • Industry-specific research (for business consumers)
  • Data Analysis (using statistical software programs) and interpretation

Business Analytics

  • Predictive modeling
  • Logistics modeling and optimization
  • Social network analysis to understand the flow of information within a company
  • Facilitation of post-merger integration
  • Redistribution of workloads through identification of overburdened employees
  • Recognition and supporting key connectors within an organization
  • Promotion of innovation through connectivity in new-product development or process improvement initiatives
  • Business process improvement through state-of-the-art modeling and what-if analysis

Accounting

  • Performance Reviews and Reports
  • Cost-volume-profit analysis for business projects, expansions, or investments
  • General ledger account analysis
  • Generation of reports using companies own systems and databases
  • Cost and productivity analysis/reporting
  • Analysis of Internal Control Systems
  • Financial statement analysis
  • Guidance for  business owners or managers about how to use financial reports or other information to evaluate company performance. This could include a summary of information found on financial statements, the types of financial information an owner or manager should ask for, and how to understand a set of financial reports or tax returns that an accountant has prepared for the business. This is targeted to privately held companies, and both for-profit and nonprofit organizations.
  • Workshops or training sessions for area businesses on topics related to accounting

Finance

  • Currency hedging strategies for international companies
  • Weather derivative hedging strategies for companies affected by weather conditions, e.g. construction companies
  • Project analysis (lease or buy decisions)
  • Workshops or training sessions for area businesses on topics related to financial management and decision-making
 

Resources and Software

The software provided to the IBAV in collaboration has been an important element in the success of our projects.

iDashboards

ExtendSim

Tableau

TIBCO Spotfire

XLMiner

“I’ve worked with the Institute on two projects over the past two years and both times have been delighted with the results. Their professional approach and thorough follow through make them easy to work with—and the results speak for themselves. Specifically, the team was able to produce quantitative data that validated our brand’s marketing investment in bi-lingual packaging. I highly recommend working with the Institute!”

—Charley Orwig
Former Vice President of Marketing Services
SailPoint Creative, a Division of Federated Group

Goodwin College of Business
 benedictine university

Richard Cali
Associate Dean
rcali@ben.edu
(630) 829-6206

Goodwin Hall, Room 250
5700 College Rd.
Lisle, IL 60532
8:30 a.m. - 5:00 p.m.