Business Analytics

Demand for Business Analytics Skills

Demand for employees with analytical skills combined with a foundation in business fundamentals continues to grow rapidly, and Benedictine is helping to fill the gap that exists today and into the future. Now is the right time to pursue a career in business analytics as the industry is expanding at an unprecedented rate and the demand for employees with analytical skills in the business world continues to rise.

Business Analytics Image 1
What is Business Analytics?

Business analytics is the practice of investigating and analyzing business performance data to gain insights and improve decisions. The process involves identifying pertinent data sources, preparing the data for analysis, exploring and analyzing the data to identify trends, and presenting the results to management in a simple manner using visualization techniques.

What Role Does Business Analytics Play in the Business World?

Business analytics plays a major role in transforming data into action no matter the type and size of the organization. The figure below provides a visual representation of the role of business analytics in the business world.

Why Major in Business Analytics at Benedictine University?

When you choose the Business Analytics major at Benedictine, you will receive:

  • Coursework in specific analytics-related topics, such as visualization techniques, decision dashboards, web intelligence, and data and text mining.
  • A thorough understanding of how business analytics is applied to managerial decisions.
  • Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis in math or statistics.
  • Opportunities to participate in the College of Business Internship Program and develop projects in the Institute for Business Analytics and Visualization.

The BBA in Business Analytics...

Requirements Summary
General Education Major Requirements
Basic Skills 12 Department core 30
Interdisciplinary Seminars 6 Department cognates 9
Arts & Humanities 15 Major requirements 9
Natural Sciences 6 Major electives 9
Social Science Satisfied by Major General electives 24
Total Credits 120

General Education Requirements

Refer to the General Education requirements section of the course catalog for specific course requirements.

Department Core Requirements
CourseNumber CourseTitle SemesterCredit Hours
ACCT 111 Accounting I 3
ACCT 112 Accounting II 3
ECON 101 Microeconomics 3
ECON 102 Macroeconomics 3
MGT 150 Statistics I 3
MGT 251 Statistics II 3
FINA 300 Managerial Finance 3
MKTG 300 Marketing 3
MGT 300 Management 3
MGT 380 Strategic Management 3
Department Cognates
CourseNumber CourseTitle SemesterCredit Hours
CMCS 180 & 184 3
MATH 115 Business Calculus 3
MGT 252 or PHIL 245 (recommended) Ethics 3
Major Requirements
Course Number Course Title Semester Credit Hours
BALT 310 Visualization Techniques & Dashboarding 3
BALT 320 Data & Text Mining 3
BALT 330 Database Structures & Queries 3
Major Electives

Nine semester credit hours are required in the major or closely related courses. Allowable courses are listed in the table below.

Course Number Course Title Semester Credit Hours
BALT 315 Advanced Visualization Techniques 3
BALT 318 Inforgraphics 3
BALT 325 Lean Six Sigma for Operational Excellence 3
BALT 340 Web Analytics 3
BALT 350 Business Process Management & Modeling 3
BALT 360 Social Network Analysis 3
BALT 370 Introduction to GIS for Business Analysis 3
FINA 330 Business & Economic Forecasting 3
MGT 235 Business Law 3
MGT 347 Project Management 3
College Requirements

All majors must submit at least 45 semester credit hours in major courses (with a grade of “C” or better), of which 30 semester credit hours are at the 200 level or above, including 18 semester credit hours at the 300 level plus 9 semester credit hours in cognate courses.

Refer to the checklist and catalog for a complete list of University and College requirements.

Visualization Techniques
    BALT 315: Advanced Visualization Techniques, 3 credits
  • BALT 318: Infographics for Business, 3 credits
  • BALT 370: Introduction to GIS for Business Analysis, 3 credits
  • GAD 260: Graphic Design I, 3 credits
Personal Financial Planning
    FINA 220: Personal Financial Planning, 3 credits
  • ACCT 312: Federation Taxation, 3 credits
  • FINA 320: Investments, 3 credits
  • MGT 235: Business Law, 3 credits
Digital Marketing
    MKTG 345: Introduction to Web Analysis, 3 credits
  • MKTG 347: Social Media Marketing, 3 credits
  • MKTG 348: Content Development & Search Engine Optimization, 3 credits
  • MKTG 349: Search Engine Marketing, 3 credits
Integrated Marketing Communications
    MKTG 330: Promotional Strategy, 3 credits
  • MKTG333: Personal Selling & Sales Management, 3 credits
  • MKTG 334: Ecommerce, 3 credits
  • GAD 260 or COMM 263: Graphic Design I Advertising Copywriting, 3 credits
Sports Marketing
    MGT 305: Introduction to Sports Culture in America, 3 credits
  • MKTG 305: Sports Marketing, 3 credits
  • Two courses from: MKTG 297 or 330 or INTB 371, 6 credits
Managing Human Resources
    MGT 330: Human Resource Management, 3 credits
  • MGT 334: Training and Development, 3 credits
  • MGT 335: Compensation and Performance Management, 3 credits
  • MGT 235: Business Law, or MGT 320: Organizational Behavior, or MGT 303: Labor Relations, 3 credits
Operations Management
    BALT 350: Business Process Management & Modeling, 3 credits
  • INTB 340: Global Logistics, 3 credits
  • MGT 235: Business Law, 3 credits
  • MGT 333: Operations Management, 3 credits
Sports Management
    MGT 305: Introduction to Sports Culture in America, 3 credits
  • MKTG 305: Sports Marketing, 3 credits
  • Two from: MGT 235 or 297 or 301, 3 credits
College of Business
 benedictine university

Sandra L. Gill, Ph.D., C.C.S., Dean
Dawn Smith, Assistant to the Dean
Phone: (630) 829-6206
Fax: (630) 829-6226

Goodwin Hall, Room 250
5700 College Road
Lisle, IL 60532
8:30 a.m. - 5:00 p.m.