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Business Analytics
Business Analytics
Demand for Business Analytics Skills

Demand for employees with analytical skills combined with a foundation in business fundamentals continues to grow rapidly, and Benedictine is helping to fill the gap that exists today and into the future. Now is the right time to pursue a career in business analytics as the industry is expanding at an unprecedented rate and the demand for employees with analytical skills in the business world continues to rise.

What is Business Analytics?

Business analytics is the practice of investigating and analyzing business performance data to gain insights and improve decisions. The process involves identifying pertinent data sources, preparing the data for analysis, exploring and analyzing the data to identify trends, and presenting the results to management in a simple manner using visualization techniques.

What Role Does Business Analytics Play in the Business World?

Business analytics plays a major role in transforming data into action no matter the type and size of the organization. The figure below provides a visual representation of the role of business analytics in the business world.

Why Major in Business Analytics at Benedictine University?

When you choose the Business Analytics major at Benedictine, you will receive:

  • Coursework in specific analytics-related topics, such as visualization techniques, decision dashboards, web intelligence, and data and text mining.
  • A thorough understanding of how business analytics is applied to managerial decisions.
  • Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis in math or statistics.
  • Opportunities to participate in the College of Business Internship Program and develop projects in the Institute for Business Analytics and Visualization.
BBA in Business Analytics Requirements Summary for Freshman and Transfer Students
Total Semester Credit Hours Needed for Graduation 120
     General Education Refer to the General Education requirements section of the course catalog for specific course requirements.
     Department Core 36  
     Major Course Requirements 21  
Total Major Requirements 57  



Department Core Requirements
(36 semester credit hours)
Course Number Course Title Semester Credit Hours
ACCT 1111 Accounting I 3
ACCT 1112 Accounting II 3
BALT 2240 Excel for Mere Mortals 3
BALT 3301 Managerial Decision Making Under Uncertainty 3
ECON 2101 Macroeconomics 3
ECON 2102 Microeconomics 3
FINA 2300 Managerial Finance 3
MGT 1150 Statistics I 3
MGT 2235 Business Law 3
BALT 3301 Managerial Decision Making Under Uncertainty 3
MKTG 2300 Marketing 3
MGT 3300 Management 3
MGT 4380 Strategic Management 3




Major Course Requirements
(21 semester credit hours)
Course Number Course Title Semester Credit Hours
BALT 3300 Introduction to SAS for Business Analytics 3
BALT 4320 Data & Text Mining 3
BALT 3330 Database Structures & Queries 3
BALT 3350 Business Process Management 3
FINA 4330 Predictive Analytics 3
BALT Elective 3000 or 4000 level 3
BALT Elective 3000 or 4000 level 3



Major Specific Notes

All major course work (whether taken at BenU or transferred from another institution) must be completed with a C or better.

An ethics course must be taken.

Refer to the checklist and catalog for a complete list of University and College requirements.

Digital Marketing
  • MKTG 3345: Introduction to Web Analysis, 3 credits
  • MKTG 3347: Social Media Marketing, 3 credits
  • MKTG 3348: Content Development & Search Engine Optimization, 3 credits
  • MKTG 3349: Search Engine Marketing, 3 credits
Operations Management
  • BALT 3325: Lean Six Sigma for Opernational Excellence or INTB 340: Global Logistics, 3 credits
  • BALT 3350: Business Process Management & Modeling, 3 credits
  • MGT 2235: Business Law, 3 credits
  • MGT 4333: Operations Management, 3 credits
Visualization Techniques
  • BALT 3315: Advanced Visualization Techniques, 3 credits
  • BALT 3318: Infographics for Business, 3 credits
  • BALT 3370: Introduction to GIS for Business Analysis, 3 credits
  • GAD 2260: Graphic Design I, 3 credits
Goodwin College of Business
benedictine university
Phone: (630) 829-6018
Benedictine University College of Business - Undergraduate LinkedIn

Darrell Radson Ph.D.

Goodwin Hall, Room 250
5700 College Rd.
Lisle, IL 60532