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For digital channels, content often needs to adapt for different media, devices and formats. While this can be a challenge, here are a few best practices to get you designing in the right direction.
Our audiences usually first experience Benedictine University digitally. To translate our brand thoughtfully for digital communications, we have created web-specific values for our color palette using the HEX and RGB variations. They have been optimized for digital use and should not be altered in any way.
We want our communications to resonate with all audiences. Our digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA), an equal-opportunity law for people with disabilities, so that it is visually effective and functionally useful.
Pay special attention when using neutrals. Check your contrast levels with the WAVE color contrast tool.
Since some users may override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link, or an icon to reinforce the meaning.
Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes.
Oswald is the acceptable substitute for Knockout. Oswald is available at no cost from Google Fonts.
Arial is the acceptable substitute for Avenir. Arial is a system font and should be a default font on your computer.
Use Oswald whenever available as a substitute for Knockout. If Oswald is not available, use Impact. Impact is a system font and should be a default font on your computer.
People don’t read digital content the same way they read printed material. With print pieces, we can control the reader somewhat by carefully building arguments and presenting information in logical sequences, but this doesn’t often apply to digital applications.
Most readers skim content online, ignoring details to read faster and hunt down the exact information they need. Keep this in mind when carrying the brand voice through to digital channels. Here are some tips for keeping your digital content strong and concise.
Consistency of the BenU brand is vital across all social media channels and accounts. Consult with the Office of Marketing and Communications before the creation of any new social media accounts. Do not use the banner by itself, crop or recreate logos in any way for social media.
Below are high-level practices to keep in mind so that the appropriate content, crafted in the right manner, is effectively received.