Graduates embracing, framed by the BenU Banner

Request Brand Assets

Our brand is how we tell our story. As brand ambassadors, every member of the BenU community contributes to supporting and ensuring the consistency of the University’s look, feel and voice. To that end, the brand elements shown in these guidelines are available upon request for approved University projects. Requests can be made through the Project Request form in Workfront, the Office of Marketing and Communication’s project management platform.

If you do not have a Workfront account, contact Jodi Conidi, Marketing and Communications Project Manager, at jconidi@ben.edu to request one.

Request Form (Workfront)

Institutional Guides and Templates

Style Guides

Writing Style Guide

For the most part, Benedictine marketing materials follow the Associated Press style guidelines. This is the style used most frequently by newspapers and magazines, and following it ourselves makes it much simpler for reporters to take our news and information and use it as needed. A consistent voice and grammatical style throughout the array of marketing materials we produce is a big step toward Benedictine University appearing organized, authoritative and efficient.

Download University Writing Style Guide (DOCX)

Acronyms for Academic Programs

University style guidelines require academic program names be spelled out. Please ensure all references to academic programs in messages and on the web accurately reflect University style. Below are the appropriate University style naming conventions for academic programs.

Associate and Bachelor's Degree Programs

  • Associate of Arts in Business Administration or A.A. in Business Administration
    [discontinue using A.A.B.A.]
  • Bachelor of Arts in Management or B.A. in Management
    [discontinue using B.A.M.]
  • Bachelor of Arts in Organizational Leadership or B.A. in Organizational Leadership
    [discontinue using B.A.O.L.]
  • Bachelor of Science in Nursing or B.S.N.
  • Bachelor of Science in Chemistry or B.S. in Chemistry
    [discontinue using B.S.C.]
  • Bachelor of Business Administration in Accounting or B.B.A. in Accounting
    [discontinue using B.B.A.A.]

Master of Science Programs

  • Master of Science in Accountancy or M.S. in Accountancy
    [discontinue using M.S.A.]
  • Master of Science in Clinical Exercise Physiology or M.S. in Clinical Exercise Physiology
    [discontinue using MSCEP]
  • Master of Science in Clinical Psychology or M.S. in Clinical Psychology
    [discontinue using MSCP]
  • Master of Science in Leadership or M.S. in Leadership
    [discontinue using MSL]
  • Master of Science in Management Information Systems or M.S. in Management Information Systems
    [discontinue using MSMIS]
  • Master of Science in Management and Organizational Behavior or M.S. in Management and Organizational Behavior
    [discontinue using MSMOB]
  • Master of Science in Science Content and Process or M.S. in Science Content and Process
    [discontinue using MSSCP]
  • Master of Science in Nutrition and Wellness or M.S. in Nutrition and Wellness
    [discontinue using MSNW]

Other Programs

  • Master of Business Administration or M.B.A.
  • Master of Public Health or M.P.H.
  • Master of Science in Nursing or M.S.N.
  • Master of Education or M.Ed.
  • Master of Arts in Education or M.A.Ed.

Doctoral Degree Programs

  • Doctor of Philosophy or Ph.D. in Organization Development
    [discontinue using Ph.D.O.D. or PHDOD]
  • Doctor of Philosophy or Ph.D. in Values-Driven Leadership
    [discontinue using Ph.D.V.D.L. or PHDVDL]
  • Doctor of Business Administration or D.B.A. in Values-Driven Leadership
    [discontinue using D.B.A.V.D.L. or PHDVDL]
  • Doctor of Education or Ed.D. in Higher Education and Organizational Change
    [discontinue Ed.D.H.E.O.C. or EDDHEOC]

Templates

Email Signature
Example of Email Signature Formatting

This is the only recommended email signature layout per University branding guidelines. Download the Email Signature Template (DOCX) for step-by-step instructions to set up the formatted signature in Outlook.

PowerPoint
Stationery

General Benedictine University master brand letterhead is available for download in Word Document format. Do not add to or edit the brand header or footer.

Departmental letterhead and envelopes can be ordered using the digital PDF form available on the University shared drive.