Our brand is how we tell our story. As brand ambassadors, every member of the BenU community contributes to supporting and ensuring the consistency of the University’s look, feel and voice. To that end, the brand elements shown in these guidelines are available upon request for approved University projects. Requests can be made through the Project Request form in Workfront, the Office of Marketing and Communication’s project management platform.
If you do not have a Workfront account, contact Jodi Conidi, Marketing and Communications Project Manager, at email@example.com to request one.
For the most part, Benedictine marketing materials follow the Associated Press style guidelines. This is the style used most frequently by newspapers and magazines, and following it ourselves makes it much simpler for reporters to take our news and information and use it as needed. A consistent voice and grammatical style throughout the array of marketing materials we produce is a big step toward Benedictine University appearing organized, authoritative and efficient.
University style guidelines require academic program names be spelled out. Please ensure all references to academic programs in messages and on the web accurately reflect University style. Below are the appropriate University style naming conventions for academic programs.
This is the only recommended email signature layout per University branding guidelines. Download the Email Signature Template (DOCX) for step-by-step instructions to set up the formatted signature in Outlook.
General Benedictine University master brand letterhead is available for download in Word Document format. Do not add to or edit the brand header or footer.
Departmental letterhead and envelopes can be ordered using the digital PDF form available on the University shared drive.