Today's Office of Marketing and Communications has been known by several names in Benedictine University's history.
In 1997, when the office was known as University Relations, there were three staff members in the department – a director, a writer and a graphic designer who were assisted by student staff and interns. In Fall 1997, the department expanded with the addition of an office assistant. Functions of the department at that time included advertising, media relations, photography, institutional branding and communications, publications management and the very early days of website management.
The advances of technology dramatically altered the function of this office through the years, and in the late 1990s specialized staff began to join the department to keep pace with current trends. The University Switchboard operations also were briefly a part of this department during this time.
In early 2001, the name changed to Office of Public Relations and had a staff of five. In November 2003, the department moved from the now demolished Benedictine Hall to the lower level of Lownik Hall and had grown to a staff of seven, including a webmaster and magazine editor/writer.
On March 2, 2007 (BenU's 120th anniversary), the department name changed to Marketing and Communications, reflecting a more modern and accurate description of our true function. Along with the overall University growth, the department grew.
In February 2011, MarCom restructured to focus on message content and delivery for continued BenU growth. Although our role today has expanded from the early days, we remain committed to maintaining the integrity of the Benedictine University brand in all we do.
The Office of Marketing and Communications enhances the image and visibility of Benedictine University through publications, public and media relations, marketing, Internet, digital media, advertising, recruitment, retention and fundraising programs.
We accomplish this by focusing on message content and delivery for continued BenU growth. Working together with brand partners, we emphasize a partner- and project-based work flow through appropriate lead time, mutual trust and respect and prioritization.
By utilizing our knowledge and talents, we help our brand partners achieve their recruitment, retention, revenue and service goals. Implementing promotional strategy, communications opportunities and advertising programs, we further cultivate the Benedictine University brand resulting in University success.
The Office of Marketing and Communications is located at the Naperville Operational Center.